Tovarkovdesign

Tovarkovdesign

Logo, visual identity, and branding design that works

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Tangible

Design problem: devise a simple, clean, professional custom logo design for the IT company named Tangible. Come up with ideas for visual branding using new logo, and design business card.
project:
Logo design
client:
Tangible
area:
web design, web marketing, e-commerce, automation
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Creative solution: the final custom made logo design combines abstract colour geometric icon, which can be used on its own or as a supporting visual, and sans-serif all capitalized typefaces wordmark. The icon represents an abstract letter T (initial letter of the company name), a hand (reference to something tangible, something one can touch), or a grabber (meaning automation for e-commerce which the client deals with) holding a pixel (reference to web and digital domain).
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Logo variations to be used in different contexts

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Visual exploration via sketching

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Logo icon exploration

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Grid and secondary graphic elements for visual branding

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Sezam

Bluebeetle

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