Tovarkovdesign

Tovarkovdesign

Logo, visual identity, and branding design that works

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Supercontractor

Supercontractor is an USA based company that helps small construction businesses with websites, SEO, and digital marketing solutions. The company's clients are usually very hard working but technology averse – they work with their hands not with computers. So, the client wanted their new logo to project integrity, trustworthiness, simplicity, and 'one call does it all' feel.
project:
Logo design
client:
Adam Jones
area:
Construction
Supercontractor
Supercontractor selection

Depending on the project I might present up to 3 initial concepts to spot one direction to work further on. Sometimes it would be just one initial logo concept, it all differs from project to project. So, I offered 3 possible visual solutions this time and the client chose one.

Supercontractor grid

The custom logo mark represents iconic graphics of the abstract three-dimensional letterforms S (Super) and C (Contractor) that remind building or some sort of architectural forms thus referring to construction industry.

Supercontractor professional logotype comprises of logomark and logo text. The text represents aligned to the grid vertically stacked words “Super Contractor” all capital letters. Logomark and logo text are aligned to the grid with the width of a letter vertical stroke as a measurement unit.

Supercontractor logo system

As a logo designer I’m not only providing my client with graphics but with a certain solution of their branding challenges. So along with a primary exclusive logo design, I also developed 3 additional original logo variations (solid, segmented, and linear) which can be used depending on the media and situation. The primary version will be used on device screens and in colour printing, while three other simpler versions can be used when only monochrome printing is available, for hot foiling, blind impressions. The modular format of the logo allows using the icon on its own without a text. Thus it can be used as favicon, app icon, or just icon for whatever purposes.

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