Tovarkovdesign

Tovarkovdesign

Logo, visual identity, and branding design that works

  • Folio
  • About
  • Process
  • Contact
Sundrie is a new Swedish brand that creates fashion goods like clothing, accessories, souvenirs, sundries, and what not, hence the name.
project:
Logo design
client:
Sundrie
area:
fashion
Sundrie logo
Sundrie BW

The client wanted their freshly baked logo to be complicated to some extent, consisting of many details, a bit edgy, yet friendly, the kind of design “one would like to put on a T-shirt”. I’ve decided to use the northern nature as the basic theme for the logo. Thus, I’ve combined such iconic elements as a polar bear, wolf, mountains, fir trees, and of course Northern Lights (Aurora Borealis) which played quite nice all together.

sundrie-wordmark

The logo text is consistent with the overall logo artwork design. It is clear and simple to be easily read when placed on various goods, it incorporates nature-themed elements via a successful use of negative space. This wordmark element complements the logo image naturally and can stand on its own functioning as a wordmark logo.

Sundrie variations

As an experienced logo designer, I know that my responsibility is not only to provide my clients with graphics but with a certain solution of their branding challenges. So along with a primary exclusive logo design, I usually develop additional logo variations that can be used depending on the media and situation.

sundrie_tshirt

Bright Pictures

Junzen

© 2023 Tovarkovdesign. All rights reserved.
Shopping Basket