Rivne Velosypedne

РІВНЕ ВЕЛОСИПЕДНЕ (Rivne Velosypedne), which means 'the cycling city of Rivne', is the name of the cyclists urban initiatives NGO in Rivne city, Ukraine. The idea behind the logo is very simple, that is to combine most obvious cycling token, a bicycle, with the city symbol, a fortification tower. The choice of generic city bicycle for the logo icon was prompted by the type of the organisation. Rivne Velosypedne is an open, not strictly sport, nor extreme riding youth club, but an organisation of active people of the community of Rivne city regardless of age and type of bicycle they ride.

project:: Logo redesign
client:: Rivne Velosypedne NGO
area:: urban initiatives

The old logo that required redesign

The redesigned logo

While building vectors I came up with a little trick, I just cut off the bottom part of the wheels, so that it both does not look too generic just like bicycle sign, and is much easier to combine with lettering block. What concerns style I decided to use simple shapes with less details that could be easily recognized, scaled, and reproduced via different media.

Tovarkovdesign

Rivne Velosypedne