Tovarkovdesign

Tovarkovdesign

Logo, visual identity, and branding design that works

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Junzen

Junzen is a Saudi Arabia based creative team of graphic designers and web-app developers. The word junzen is a combination of two words Tanjun (Japanese for simplicity) and Kaizen (Japanese business philosophy of continuous improvement of work).
project:
Logo design
client:
Junzen company
area:
graphic design, web development
junzen-logo-vertical
The client wanted a simple laconic logo with a distinctive graphic element (logomark) that would give a hint about their creative field and could be used on its own without a text. The client asked for a simple colour palette and closer to the end of the project we settled on a bright orange colour as it projects warmth and energy, and feels really fresh.
junzen-logo-sketches
junzen-research-01
junzen-research-02
junzen-logo-explanation
junzen-logo-system

The logo text is well balanced with the logo icon. The typeface is clean and simple, easy to read and reproduce on various media. It is sans serif but with slightly irregular curvy shapes which match perfectly the shapes of the logomark and give a hint about a creative sphere.
As an experienced logo designer, I usually provide a client not only with a logo but with a logo system. So along with a primary exclusive logo design, I usually develop additional logo variations that can be used depending on the media and situation.

junzen-logo-system2

Sundrie

Sezam

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