The client wanted a simple laconic logo with a distinctive graphic element (logomark) that would give a hint about their creative field and could be used on its own without a text. The client asked for a simple colour palette and closer to the end of the project we settled on a bright orange colour as it projects warmth and energy, and feels really fresh.
The logo text is well balanced with the logo icon. The typeface is clean and simple, easy to read and reproduce on various media. It is sans serif but with slightly irregular curvy shapes which match perfectly the shapes of the logomark and give a hint about a creative sphere.
As an experienced logo designer, I usually provide a client not only with a logo but with a logo system. So along with a primary exclusive logo design, I usually develop additional logo variations that can be used depending on the media and situation.