Tovarkovdesign

Tovarkovdesign

Logo, visual identity, and branding design that works

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Bright Pictures

Bright Pictures is a Swedish production company for film and TV. They make series and feature films. As the company was planning to expand into making more film and TV products they felt the old logo design must be updated. They wanted their new logo to feel completely new: “there are no elements from the old logo that we want to keep. ”
project:
Logo redesign
client:
Bright Pictures
area:
filmmaking
Bright Pictures Old Logo

The old logo that was to be redesigned

Bright Pictures

The updated logo

bright_pictures_mastersketch
bright_pictures_logomark

The logo concept represents iconic graphics of perforated film that forms interlocking initial letters B + P which stand for Bright Pictures and refer to a movie industry.

bright_pictures_options
There are 3 variations to be used depending on the media and situation. The primary version will be used on screens and in colour printing, while two other simpler versions can be used when only monochrome printing is available, for hot foiling, blind impressions, and so on. The modular format of the logo allows using the icon on its own without a text. thus it can be used as favicon, app icon, or just icon for whatever purposes.
The violet colour was chosen since it is not used by the company “competitors”, it is fresh, modern, and at the same time professional.
bright_pictures_grid

Logo text represents aligned to the grid vertically stacked words “Bright Pictures” all capital letters. Logomark and logo text are aligned to the grid with the width of a letter I as a measurement unit.

Tovarkov Design

Sundrie

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